One is technical SEO. However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.

Boost site speed and utilise URLs

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Ensure that unique content isprovided to these external websites instead. cost, color, texture, shape, fonts, etc). A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage.

Things that make you love and hate indexed pages

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. When evaluating your list ofkeyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. How do you add content to Google? Basically, when a reputable sitelinks to your page, you gain credibility by association. Master basic copywriting principles to write content that sells.

Measure and Improve

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The search engines must execute multiple tasks very well to provide relevant search results." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit.

Make user generated content the focal point of your marketing efforts

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages on your site these days.

Difficult things about citations

Domain to page relevancy means the page linking to your website is relevant to your domain. One way search engines derive intent is by classifying queries into intention categories. If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm.