Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website.

Analyse your existing webmaster tools

The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. While you can still build a profitable organic presence in Google, you’ll need to get creative. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query.

The hidden agenda behind search engine spiders

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. There are many reasons why SEO is an important part of your marketing strategy. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines.

Thinking about content makes everything OK

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google. This is important because most Internet users rely heavily on these rankings. Meta descriptions are technically HTMLattributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site.

Unexpected ways backlinks can help with getting your website noticed

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the countries for which they provide a website version. Make sure you’re not just writing for the sake of making a piece of content longer, but don’t be afraid to write lengthy pieces if you feel it’s going to be useful to somebody. When avoiding thin content penalties, duplicate content must be evaded at all costs. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position.

Things your competitors know about offsite SEO

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language.