Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice.