One is technical SEO. However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.
Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. When optimizingfor conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Chances are,your research begins online, whether you’re looking for answers or products. Higher rankings in the first few results are critical to visibility. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing.