Quality and visibility. This is truly the great secret to SEO and content. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. This seems easy enough: This requires a careful planned, structured approach that accurately represents your business and the services you provide. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks.