We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Now, this is an important issue to be addressed. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen.