Since your content is evergreen, you will get more visitors to your site. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. There’s so much misinformation floatingaround out there that it’s kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’.
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Sites that aren’t optimized for user intent and mobile SEO will fail. It’s no exaggeration to say Google got blindsided by social. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher.