The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy.