Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Systems are changing and so local SEO is more important than ever for local businesses. Search engine algorithms are used by Search Engines to rank websites and their content accordingly. This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order.